Friday, March 17, 2017
Nvidia has announced a new partnership with Bosch to sell its Drive PX 2 driver-assist platform to automakers. In effect, the deal gives Nvidia a go-to-market strategy for its self-driving hardware and software platform. Bosch joins ZF as the two so-called tier-one suppliers that will sell Nvidia’s technology to automakers.
Nvidia’s technology uses “deep learning” artificial intelligence, which is a fancy way of saying its computer brain learns like a human does: instead of needing to be programmed for every possible driving scenario, it learns what the appropriate behavior is, even for unexpected situations. Theoretically, a car company looking to make its car capable of autonomous driving will also be able to go to Bosch or ZF and buy that technology to integrate into their cars, and sell those to consumers.
“Using [Nvidia’s] DRIVE PX AI car computer, Bosch will build automotive-grade systems for the mass production of autonomous cars,” said Nvidia founder and CEO Jen-Hsun Huang in a press release. “Together we will realize a future where autonomous vehicles make mobility safe and accessible to all.”
An Nvidia spokesperson told The Verge that Nvidia would be providing the computing hardware and software, while Bosch would focus on developing vehicle sensors. The complete AI computing system would then be offered to automakers. In a statement, Bosch said that Nvidia’s “AI onboard computer” should go into production “by the beginning of the next decade at the latest.”
These sorts of supplier deals will eventually lead to a large market of cars that promise to drive themselves down the highway.
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