Fix Your Memory Module
 
Home
News
Products
Shop
Memory
Corporate
Contact
 

News
Industry News
Publications
CST News
Help/Support
Member Area
Tester Brochure
Demo Library
Software
Tester FAQs

biology medicine news product technology definition

Friday, April 28, 2017
Memory Industry News
Email ArticlePrinter Format PreviousNext

Qualcomm's Snapdragon advanced to platform status


Friday, March 17, 2017

Qualcomm said today that over the upcoming months, it plans on changing the brand positioning of its products. It is starting with the Snapdragon processor. Qualcomm itself notes that it has embraced the use of the word processor to explain how the Snapdragon chip powers advanced devices. But Qualcomm says that the term processor is now inadequate. Snapdragon represents more than just the CPU. "Itís an anthology of technology, comprising hardware, software, and services that are not fully captured in a word like processor," says Qualcomm.

So going forward, Snapdragon now refers to a platform rather than processor. The system-on-a-chip includes a CPU, GPU, DSP and an integrated modem. The Snapdragon Mobile Platform includes other features related to the technology required to capture a signal, surf the internet or make a phone call. Also included in this group is Quick Charge, the fingerprint scanner, Qualcomm's audio DAC, Wi-Fi and touch controllers. All of these work together with the SoC for a smooth smartphone experience. In other words, as Qualcomm says, the word platform will be used to define the total user experience that Qualcomm customers will receive from features like the camera, connectivity, battery life, security, immersion and more. And these experiences relate to more than just smartphones. Qualcomm customers will have the same connected consumer experiences on automobiles, mobile PCs and the IoT.

There is one more change to discuss at the moment. Only premium mobile platforms will use the Snapdragon name. Those processors in the 200 tier will now be wearing the Qualcomm Mobile brand. This will differentiate entry-level and high volume chips from the premium ones found on flagship and high-end smartphones. Qualcomm says that it is doing this to help its customers reach certain expectations based simply on the name of the chip used on a particular device.

By: DocMemory
Copyright © 2017 CST, Inc. All Rights Reserved

Email ArticlePrinter Format PreviousNext
Latest Industry News
Micron brags about its integrated global memory operations4/27/2017
Samsung offers foundary with 28nm embedded MRAM 4/27/2017
Trump picks Canada on trade topics4/27/2017
U.S. consumer confidence down from record December4/27/2017
3D NAND has reached 50% flash supply benchmark4/26/2017
AMD demos GPU for 8K graphics4/26/2017
Tsinghua Unigroup wants to be top 5 within 10 years4/26/2017
SK Hynix posted record quarterly profit4/26/2017
All flash storage pioneer Violin's assets sold in a bankruptcy auction4/25/2017
A wild card in bidding for Toshiba4/25/2017

CST Inc. Memory Tester DDR Tester
Copyright © 1994 - 2017 CST, Inc. All Rights Reserved