Kingston Technology has seen its monthly shipments of NAND flash products break the 10 million units.

Kingston has become the world's second memory module maker to reach the 10 million-unit milestone for NAND flash products, after SanDisk.

With NAND flash prices dropping in the first two months of this year, Kingston launched a global pricing campaign for its memory cards, the sources said. Maintaining a 20% price difference with SanDisk for comparable NAND flash products, Kingston was able to boost its sales significantly.

To back the pricing campaign, Kingston purchased massive amounts of memory cards from Toshiba and Samsung Electronics and other NAND flash makers at low prices, and then resold them through its worldwide channels.

Taiwan's memory module makers A-Data Technology and Transcend Information each ship about 3-4 million NAND flash products a month.

By: DocMemory
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