Google reported first-quarter profit increased 69 percent to $1 billion and revenue increased 63 percent to $3.66 billion, pleasantly surprising Wall Street analysts who had expected less exuberant results.

"Some people feel advertising is a zero-sum game, but that's not how we feel," said Google co-founder Sergey Brin. "Our vision is that we can make advertising better, across the board better for everyone. We don't have to have intrusive, gaudy ads to be effective."

Google's focus on good cheer extended to advertisers. One of the ways Google handily beat analysts' estimates was by providing an online tool that told advertisers whether the specific key words they were bidding on were "poor," "OK," or "great."

Google makes money by allowing advertisers to bid on specific words typed into Google's search engine and then delivering matching text-based ads along with search results on Google's own sites. It also matches text-based ads to the content of other sites on the Internet.

By: DocMemory
Copyright © 2023 CST, Inc. All Rights Reserved