Thursday, May 17, 2007
Cypress Semiconductor is exiting the market for pseudo SRAM, selling off the business to Taiwan's Elite Semiconductor Memory Technology Inc. (ESMT) for an undisclosed sum.
Cypress said the deal is "consistent with Cypress's new strategic direction" of focusing on higher value, proprietary programmable solutions. Another way of looking at it is that the business just wasn't performing well enough to remain a part of the company's portfolio. The company said ESMT will continue all delivery and support to Cypress's current PSRAM customer base.
As part of its strategy, Cypress has sold off five business units since the beginning of last year, including network search engines, PC clocks, image sensors, the Silicon Valley Technology Center and now pseudo SRAMs. "This strategy does not preclude us from keeping non-programmable product lines — we remain firmly committed to SRAMs, for example," said Ahmad Chatila, an executive vice president at Cypress. "The PSRAM was built on a separate technology that we don't use in our other product lines and involved a completely different set of customers"
ESMT primarily focuses on low-density memory chips, ranging from 1Mbit to 256Mbit, that find their way into products such as DVD players, LCD monitors, MP3 players, set-top boxes, and video game systems.
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