Friday, May 25, 2007
Dell plans to start selling personal computers at 3,000 Wal-Mart stores in the United States and Canada as of June 10, launching a major drive to sell its PCs through retailers, a company spokesman said.
The move represents Dell's first attempt to sell its PCs through traditional retailers, in an effort to recover its position as the world's No. 1 maker of PCs, which it lost to HP. It currently relies on a direct sales model via the Internet, mail or phone orders.
"While we can't get into specifics, in the coming quarters there will be additional activity in support of this move into global retail," company spokesman Bob Pearson said. "Today's announcement with Wal-Mart represents our first step. Stay tuned."
Wal-Mart said it will charge less than $700 for the two Dell multimedia desktop personal computer bundles it plans to start selling next month.
By: DocMemory
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