Thursday, July 26, 2007
Yahoo Inc. announced that users can search data anonymously in 13 months to respond to concerns from privacy advocates and the public.
The news comes shortly after other Internet companies, including Google Inc. and Microsoft, have taken similar steps to limit personal data.
"One of the core tenets of this company is the relationship and trust we have with our users," said Yahoo spokesman Jim Cullinan in a statement e-mailed to Computerworld.
Cullinan said Yahoo will make all search log data anonymous after 13 months except if users request otherwise or if Yahoo is required to retain the information for legal reasons.
"We believe the 13 month policy is the appropriate timeline to meet our commitment to our users' privacy while preserving our ability to continue to defend against fraudulent activity and improve our services to advertisers, publishers and users," Cullinan said in the statement.
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