Intel launched its high-end 3 series chipset X38  however some motherboard makers are concerned that the X48 chipset may hurt demand for motherboards based on the X38 chipset.

Intel recently delivered X48 A0 test samples to motherboard makers. The chipset is expected to launch between the end of 2007 and January 2008 after testing, while motherboards should start appear on the market in the first quarter of 2008, added the sources.

With the X48's launch expected to come only three months later than that of the X38, it could lead to a short life cycle for the X38, causing a delay in market demand.

Manufacturers also claimed that it sees no danger of the X48 diluting demand for X38-based motherboards, noting that it has simply revised its product mix to feature X48 at the top-end, premium section of its lineup. Makers most likely to be affected by the new chipset are second-tier makers who have fewer resources with which to prepare for a new product launch in the shortened time.