Friday, December 21, 2007
Toshiba Corp. said it will buy large liquid crystal displays from Sharp Corp. as part of an alliance pack.
Toshiba will procure LCD panels from a 380 billion yen ($3.4 billion) factory being built by Sharp in western Japan, and then use them in LCD TVs larger than 32 inches to be sold under its own brand.
Sharp, in turn, will buy semiconductors from Toshiba for use in its own LCD TVs.
The deal underscores the scramble by electronics makers to position themselves to meet growing demand for large LCD TVs able to produce high-definition pictures at ever cheaper prices.
"It would be difficult for one company to do everything on its own. It's necessary to join forces with others that have complementary strengths," Toshiba President Atsutoshi Nishida told a news conference.
By: DocMemory
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