Friday, February 1, 2008
Microsoft Corp. has offered $44.6 billion to buy Yahoo Inc. If successful, Microsoft's move will greatly boost Yahoo and also transform Microsoft from its traditional computing business.
Microsoft noted that it is targeting the fast growing online advertising business, which the company estimates will double to $80 billion by 2010 from $40 billion in 2007.
By teaming up with Yahoo, Microsoft gains critical edge in a fast-growing market and positions itself to help lead the possible consolidation of a sector that is beginning to impact all forms of commerce.
"The combination of these two great teams would enable us to jointly deliver a broad range of new experiences to our customers that neither of us would have achieved on our own," Microsoft added.
"Today, the market is increasingly dominated by one player who is consolidating its dominance through acquisition," Microsoft said. "Together, Microsoft and Yahoo can offer a credible alternative for consumers, advertisers and publishers."
By: DocMemory
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