Monday, February 11, 2008
NVidia Corp unveiled its first cellphone applications processor targeting at the mobile business with a chip that can handle video resolutions up to 720-progressive.
The 65nm APX 2500 incorporates a 750 MHz ARM 11 with 256 Kbytes L2 cache, low-power graphics and video cores and an image processor supporting up to 12 Mpixel imaging. It dissipates about 200milliW decoding a 720p video stream, the company claims.
NVidia will demonstrate the APX 2500 publically for the first time at the GSM World Congress this week in Barcelona. The chip is expected to be in production in June.
The new device has a graphics core that delivers performance similar to NVidia's GeForce 6 desktop part. The chipmaker hopes to ride Microsoft's coattails into the mobile business, tying its part closely to support for the Windows Mobile operating system.
NVidia initially jumped into the mobile business with a set of mobile graphics cores. It reorganized its effort after it acquire PortalPlayer, a mobile applications processor designer, in late 2006, folding the efforts of both companies into a fresh design.
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