Thursday, February 21, 2008
Apple has slashed its 2008 order forecast for the NAND flash memory used in the iPod and iPhone.
ISuppli on Wednesday said Apple's move would have a "huge impact" on the NAND market, given that the company was the third largest buyer of flash memory last year. Apple spent $1.2 billion on memory for its consumer electronics devices, representing 13.1% of the global market, according to iSuppli.
"Apple Inc. has slashed its 2008 NAND order forecast significantly and has informed suppliers that its demand growth will slow in 2008 compared to 2007," iSuppli said, quoting sources. Before the warning, iSuppli had predicted Apple's NAND flash purchases would rise by 32.2% this year, helping drive significant market growth.
The report is a possible indicator that sales of iPods and iPhones may be slower this year. ISuppli didn't address that issue, but said Apple's warning is an early sign that consumer confidence in the economy has been shaken by the U.S. sub-prime mortgage crisis.
By: DocMemory
Copyright © 2023 CST, Inc. All Rights Reserved
|
