Friday, March 14, 2008
The world’s fourth largest computer maker, Lenovo Group, on Thursday launched a consumer PC brand — Idea — which includes notebooks called IdeaPad and desktops called IdeaCentre.
The new range of notebooks includes — IdeaPad Y710, IdeaPad Y510 and IdeaPad U110 — and the desktop range includes IdeaCentre K 200 and IdeaCentre Q200. The IdeaPad range starts from Rs. 42,000 and the IdeaCentre from Rs. 23,050.
“India is an important market to us... besides launching new products, we will enhance our retail presence and after sales service to become the No. 1 PC maker in the country,” Lenovo Senior Vice-President and President (Consumer Business Group) Liu Jun said.
The company would focus on overseas investment in emerging markets like India, Brazil, Mexico, West Asia and Eastern Europe, Mr. Liu Jun added.
“Lenovo has a significant focus on the consumer segment in India,” Lenovo India Executive Director (Transaction Business) Anil Philip said, adding that the company would continue to focus on the Indian market.
“We have more than 100 exclusive stores in the country and plan to open more stores to increase our retail presence and reach the consumers,” he said.
The company plans to roll out its marketing campaign, called ‘Idea Everywhere’, featuring its brand ambassadors Saif Ali Khan and Soha Ali Khan in April.
By: DocMemory
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