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Microsoft Windows Mobile sales on target


Tuesday, May 27, 2008

Microsoft said that the company expects sales of its Windows Mobile operating system to grow by at least 50% annually through fiscal years 2008 and 2009.

"Fifty percent growth is the minimum," said Eddie Wu, Microsoft's managing director for embedded devices in Asia, in an interview with Reuters.

Wu's remarks are consistent with previous Microsoft statements about the state of its Windows Mobile business. The company in its most recent quarterly report said that Windows Mobile sales are growing as a result of "increased market demand for phone-enabled devices and Windows Embedded operating systems."

Wu told Reuters that Microsoft expects to sell 20 million Windows Mobile licenses in its current fiscal year, which ends in June. It sold 11 million units in the previous fiscal year.

Microsoft has taken numerous steps to boost Windows Mobile's appeal in the face of stiff competition in the mobile software market from Apple, Symbian, and Research In Motion.

The company earlier this year unveiled the latest version of Internet Explorer Mobile and pledged that the software would bring "desktop grade" Web browsing to mobile devices.

With added support for industry standards like Adobe Flash, the updated version of Explorer Mobile lets users view full-screen Web pages and multimedia on their smartphones just as they would on a PC, Microsoft claims.

By: DocMemory
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