Kingston Technology said its planning a price cuts for its memory cards, which should spur fellow memory module makers such as SanDisk to follow suit.

Several key industry players reported that Kingston is still digesting the batch of more than 80 million 8Gb-equivalent NAND flash (both in chip and finished card form) from Samsung. With market projected and that spot prices of NAND flash keeps eroding, Kingston have decided to cut prices.

SanDisk said that NAND flash is in oversupply now. After experiencing a hard quarter in the second quarter, the leading memory maker said its pricing strategy in the third quarter will be more aggressive than in the second quarter and the pricing actions are intended to increase unit sales and drive average capacities across its core products.

By: DocMemory
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