Wednesday, August 6, 2008
Digital TV penetration rates in Western Europe exceeded 50 percent at the end of last year, and will total 104 million households by the end of 2008, according to Informa Telecoms & Media.
The 12th edition of Informa's Western Europe TV shows cable multi-system operators still in the lead for digital delivery, though digital terrestrial TV should exceed cable by 2011. Cable's base is also being eroded by satellite TV, and by IPTV provided by telcos or Internet Service Providers.
Germany will move into the lead in digital deployment over all other Western Europe countries, growing from 15.3 million households with digital TV in 2007 to 30.4 million in 2013. France, currently in second place with 18 million households, will retain that position with 26.9 million in 2013. The UK, in the lead at the end of 2007 with 22.3 million households, will slip to third by 2013, with 26.46 million households.
Adam Thomas, media research manager at Informa, pointed out that, unlike the full broadcast conversion mandated in the U.S. for February 2009, only four nations in Western Europe are converting completely to digital -- Finland, France, Ireland, and the UK. The other 11 major broadcast countries will still have a mix of analog and digital service by 2013.
By: DocMemory
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