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Intel to rebrand Centrino Atom product


Thursday, August 21, 2008

Intel has rebranded all its Centrino Atom brand name for Mobile Internet Device (MID) products and will now list all its Internet connection-based products including CPUs for netbooks and MIDs under the Atom brand.

Intel was originally using Centrino Atom for its MID processor codenamed Silverthorne, which uses smaller packaging and lower power consumption than the Atom processor for netbook.

However, Intel were concerned that the name Centrino Atom would confused consumers with MID products were related to its mainstream Centrino notebook product line.

Intel will unveil its second generation MID platform at the Intel Developer Forum.

By: DocMemory
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