Tuesday, November 11, 2008
Apple's iPhone 3G became the top selling handset among adult consumers in the U.S. in the third quarter of 2008 amid a significant fall off in unit sales.
U.S. handset purchases by adult consumers in the third quarter declined 15 percent to 32 million units compared to the same period in 2007. Consumer handset revenues fell 10 percent to $2.9 billion although average selling prices rose six percent to $88.
Apple said it has sold more than 10 million iPhones in 2008 as of mid-October. Apple and RIM have both been gaining market share. The iPhone 3G surpassed the Motorola Razr which had been the leading handset for 12 quarters among U.S. adult consumers.The Motorola Razr ranks in second place followed by Research in Motion's Blackberry.
"The displacement of the Razr by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality," said Ross Rubin, director of industry analysis for NPD in a prepared statement. "Four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features."
By: DocMemory
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