At an event here on March 26, the South Korean chip giant talked about a host of ''green'' products, including the disclosure of a new, low-power DDR3 DRAM device.

It also disclosed a new ultra-slim LCD line, based on light-emitting diode  backlighting technology. And Samsung  is looking to roll out products, based on its PenTile subpixel rendering display technology.

Samsung classified these and other existing products under the ''green'' umbrella. The company believes the shift towards green-oriented technologies will jumpstart the slumping market. For some time, the entire memory market has been engulfed in a major and horrific downturn, leaving most--if not all--vendors in the red.

''Green technology will accelerate innovation,'' said Jim Elliott, vice president of Samsung Electronics' U.S. arm, Samsung Semiconductor Inc.

The shift towards ''green'' DRAMs, hard drives, SSDs and LCDs will enable lower power systems and new applications, Elliott said. Green technology needs to ''accelerate over the next several years,'' he added.

Still to be seen, however, is if or when the overall memory business will recover. The overall memory sector ''is in a trough,'' he said. ''It's tough to say'' when the recovery will occur.

Prices for NAND have been climbing in recent months, but demand remains slow. For DRAMs, ''2009 will be an extremely difficult year,'' said Sherry Garber, a partner for Convergent Semiconductors, a market research firm. By July or so, though, the DRAM slide could ''level off'' and ''climb,'' she said.

By: sunwentao
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