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AMD poise to take 15% notebook market share


Wednesday, January 13, 2010

AMD is expected to see its market share in the notebook segment increase to more than 10% by mid-2010 and reach 15% at the end of the year as more notebook vendors are adopting its recently-launched Congo platform for new ultra-thin models.

In addition to AMD's existing partner Hewlett-Packard (HP), vendors including Acer, Asustek Computer, Lenovo and Micro-Star International (MSI) have all launched Congo-based ultra-thin notebooks.

Asustek recently launched its Congo-based 12-inch 1201T notebook featuring 2GB memory, 250GB hard drive and a 6-cell battery, while Lenovo has launched the 11.6-inch ThinkPad X100e notebook adopting AMD Athlon Neo MV-40 processor and RS780 chipset for a price of US$500 targeting the enterprise market.

AMD's expected 15% share at the end of 2010 may still be affected if Intel counters back by cutting its notebook price since AMD's advantage in notebook segment is its pricing, the sources noted.

By: DocMemory
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