Friday, December 10, 2010
SONY and Sharp upped the rivalry stakes in the heated e-reader and tablet market with the head-to-head launch on Friday of their latest devices in Japan, along with tens of thousands of e-book titles.
Sony, battling Amazon and Apple in the electronic book reader race, on Friday launched its Reader range in Japan along with a dedicated virtual library, after launching in 13 other countries including the US.
The move marked a return to Japan for the electronic giant's e-reader business since it left in 2007 after seeing low demand at a time when Japanese consumers were focused on mobile phone books.
Sharp meanwhile launched its multifunctional Galapagos tablet computer in a bid to rival Apple's iPad. The device allows users to read e-books, as well as major newspapers and popular magazines, delivered at designated times.
The name is a pun on the term 'Galapagos Syndrome' - in reference to the isolated islands that helped Charles Darwin form his theory of evolution - and its association with Japan's tendency to be less influenced by global trends.
Earlier Japanese mobile phones made by the likes of Sharp or Fujitsu were years ahead of their time in terms of offering Internet access, and provided cameras and mobile payment options before others as well as live television. -- AFP
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