Nvidia is expected to unveil its dual-GPU GeForce GTX 590 graphics card in mid-March 2011 at the earliest and AMD will release its Radeon HD 6990 a month later.

Competition between the two graphics chip makers will benefit Taiwan Semiconductor Manufacturing Company (TSMC), according to sources from graphics card makers.

Affected by the rise in APUs (IGP packaged with the CPU). AMD and Nvidia are both seeing dropping demand in the entry-level graphics card market and therefore are shifting their focus toward performance and high-end markets.

Although AMD has already unveiled its dual-GPU Radeon HD 6990, the company has decided to delay the official launch until after Nvidia launches the GeForce GTX 590 to prevent Nvidia from changing the GTX 590's design after reviewing the Radeon HD 6990, the sources noted.

Despite that consumer demand for high-end graphics cards is normally not high, the launch of high-end models can still help boost overall graphics card sales and with Intel's defective chipset incident already resolved, PC demand in the IT channel is expected to see an obvious recovery, the sources noted.

Currently, Nvidia and AMD's shares in the global graphics cards market are 60% and 40%, respectively, the sources added.

By: DocMemory
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