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Built-in WiFi becoming popular in consumer electronics


Tuesday, May 10, 2011 Shipments of electronic products with embedded WLAN (wireless local area networking) will surpass one billion units for the first time in 2011, with growth continuing through 2015, according to IHS iSuppli.

The market research company reported the number of such products is expected to rise to more than two billion in 2015, as ubiquitous connectivity increasingly becomes a standard feature.

Shipments of consumer electronics, computer, communications, and automotive products with built-in WLAN capability such as Wi-Fi will amount to 1.2 billion units in 2011, up 35.8% from 880.4 billion units in 2010. In 2015, shipments will nearly double from the 2011 level to reach 2.2 billion, the company estimated.

IHS iSuppli reported that in 2011, 19.7% of suitable devices shipped worldwide will have some form of embedded WLAN, up from 15.6% in 2010. By 2015, that percentage is projected to reach 28.1%. As comparison, the company further reminded that embedded WLAN could be found in a mere 1% of these devices in 2002.

Several product categories in 2011 already are expected to have 100% penetration for embedded WLAN, including media tablets, access point/routers, and handheld video game consoles. Others are near 100%, such as mobile PCs and home video game consoles.

In terms of shipments, cell phones represent the largest category for embedded WLAN, with 512.8 million units set to ship this year, the company pointed out. Cell phones are followed by mobile PCs at 230.1 million units.

IHS iSuppli also made note of automotive electronics head units, for which embedded WLAN penetration will rise at a CAGR (compound annual growth rate) of 98.2% from 2010 to 2015. Meanwhile, the penetration of embedded WLAN technology in LCD TVs will rise at a CAGR of 77.8% from 2010 to 2015. By the end of 2015, a significant majority of LCD TVs will include embedded WLAN, up from 2% in 2010 and 9% in 2011, IHS iSuppli said.

Other fast-growing segments in the coming years will be digital camcorders and still cameras, DVD players and recorders, and e-book readers, the company reported.

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