Elpida Memory has merged its sales office and technical marketing group into one unit named the "Sales & Marketing Office," according to the company.

The new Sales & Marketing Office will have the mission of expanding global sales and marketing, Elpida said. The company considers it vital to integrate sales and technical marketing function in order to support customers in design-in, product development, production, delivery and quality.

In addition to commodity DRAMs, the new office will strengthen sales and marketing of products used in smartphone, tablet, ultra-thin notebook and other consumer technology products, Elpida indicated. The unit will also target non-commodity DRAMs used in digital consumer products, high-speed graphics products and high-density memory for servers.

By: DocMemory
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