Tuesday, December 13, 2011
Samsung Electronics in the third quarter managed to rise above challenging conditions in the DRAM business to achieve an all-time record-high market share.
Samsung expanded its share by 3.5 percentage points to garner an impressive 45% slice of DRAM market revenues in the third quarter.Samsung's DRAM revenues declined by 8.9% compared to the second quarter, the company still handily outperformed the industry as a whole, allowing it to expand its lead over the other suppliers.
The 26% ASP decrease for the overall DRAM market in the third quarter compares to an average quarterly decline of 2% since the beginning of 2009. The extraordinarily weak pricing caused DRAM industry revenues in the third quarter to decline by 15.8% to US$6.8 billion, down from US$8.1 billion in the second quarter.
The consumer appetite for PCs has been dampened by weak economic conditions combined with competition from media tablet devices."
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