Transcend Information shifts focus from DRAM to NAND flash and, in view of growing demand for consumer SSDs due to increasing sales of ultrabooks and mature technological development of SATA 6Gbps, will enhance marketing of this product line in 2012, according to company chairman Peter Su.

Transcend shipped 100 million units of memory module products in 2011, hiking 30% from 2010, Su said.

Having been engaged in SSDs for industrial use, Transcend will focus its SSD business on the consumer-use market segment in 2012 through retail channel marketing and cooperation with PC ODMs, Su indicated. Storage capacities of SSDs built in ultrabooks are not necessarily as large as 256GB and instead can begin at 32GB or 64GB to lower product costs, Su pointed out.

Transcend generated revenues of NT$2.127 billion (US$70.2 million) for December and those of NT$29.207 billion for 2011. Of December revenues, 65.85% came from NAND flash products, 19.42% from DRAM products and 14.73% from others.

By: DocMemory
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