SanDisk have cut prices for products that include memory cards and USB drives in an effort to protect its market share.

SanDisk remains the world's largest vendor of flash-based memory cards with an about 40% market share, the sources indicated. Initiating a price-cutting strategy is purposed to boost sales volume and maintain the company's leading market share, the sources said.

Kingston reportedly has launched its first-wave price reduction especially in emerging market, which is aimed at growing its presence in the global NAND flash product segment. But the company responded saying its price adjustments are to coordinate chip suppliers' shift to more advanced 2Xnm production technologies.

SanDisk mainly partners with chipmaker Toshiba while Kingston secures its supplies from more diversified sources.

By: DocMemory
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