Monday, March 26, 2012
Prices for SD cards and other mainstream flash memory devices have been falling since late February, due to competition among suppliers.
SanDisk took the lead and other device manufacturers followed suit in dropping prices, the sources indicated.
The price competition is more fierce in emerging markets including India, Central and South America and Russia, the sources said. Despite having lowered its product prices, SanDisk is facing challenges from rivals which have been making price cuts significantly in order to defend their market shares, the sources noted.
Prices for 2GB and 4GB SD cards as well as microSD cards for digital cameras and smartphones saw substantial reductions recently, the sources observed. Meanwhile, prices for 16GB SD cards have slid to as low as about US$8, the sources said.
In contrast, prices for higher-end SD cards such as Class 10 models are relatively stable, the sources noted. Targeting enthusiast and professional photographers, the market segment is niche when compared with the market for Class 4 flash cards for mass-market applications, the sources said.
Suppliers' move to slash prices for entry-level and mainstream models is also intended to clear out inventories, the sources suggested.
By: DocMemory
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