Notebook brand vendors are facing pressure as Windows 8's touchscreen design will increase the cost of products and push their end prices out of the mainstream level.

Since ultrabook prices are still unable to drop to a desirable level, while notebooks that feature Windows 8 are likely to increase in costs due to Microsoft greatly promoting the software's touchscreen capabilities, while the software will continue to remain at a high price , PC vendors are currently facing great pressure as strong demand may not emerge as they originally expected.

The sources pointed out that Intel is not willing to sacrifice its profits to reduce CPU prices, while PC brand vendors, facing operational difficulties, are also not willing to sell their products at losses, while notebook ODMs are already weak in profitability; therefore, even though ultrabooks are expected to greatly boost consumer demand, plans can only be postponed to a later time.

Since notebooks that feature touch screens will need to be designed in slide or rotatable screen formats, to avoid the panel shaking vendors will need to adopt new panel designs for their Windows 8 products. Demand may not be as strong as expected until 2013

By: DocMemory
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