Friday, November 16, 2012
Research In Motion is pushing for app quality, not quantity, with its make-or-break BlackBerry 10 devices set for launch on January 30, and targeting applications to customers in various regions.
RIM's projected 100,000 apps - a record for any new platform at launch - will still be a fraction of those available on Apple Inc or Google Inc devices.
But it is a stronger showing than RIM's PlayBook tablet computer which was slammed at its 2011 launch for a dearth of apps and incomplete software.
RIM Chief Executive Thorsten Heins admitted that app libraries play a crucial role in the success or failure of smartphones. But he said the game is not just about numbers.
"The tactic we are deploying is by country and by region. We are aiming to have the most important 200 to 400 apps available, because many applications are regional and they really do have a regional flavor," Heins said.
RIM says it aims to offer both the most popular applications in the market, and also those most relevant to Blackberry aficionados - people Heins described as hyper-connected multi-taskers who need to get things done.
By: DocMemory
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