HTC has invited press to attend an event in New York City on Feb. 19. The company is expected to reveal its main smartphone for the year.

 

The device initially bore the name "M7" -- something that CEO Peter Chou recently chanted at an internal HTC meeting.

It appears as though the M7 moniker was just a codename, and HTC will call the device the HTC One.

HTC One is a stark monoblock slab with a large screen that is believed to be 1080p HD, just like the Droid DNA.

HTC One will have a quad-core 1.7-GHz processor and come in both 32-GB and 64-GB variants. The HTC One will run Google's Android platform, either version 4.1 or 4.2 Jelly Bean.

 

More importantly, the HTC One will use a brand-new version of HTC's Sense user interface overlay. The new UI is expected to be toned down from earlier versions.

The device will likely hit the street on March 22, and will be available from most major carriers in the U.S. Pricing is expected to run $199 for the 32-GB model and $299 for the 64-GB model