Samsung’s smartphones, marketed mainly to consumers, have been best sellers all over the world. Now, as Brian X. Chen and Ian Austen report in Thursday’s New York Times, Samsung has been adding security enhancements to make its phones more attractive to big corporations, as the company takes aim at the BlackBerry.

Over the last year, Samsung has been quietly beefing up the Google Android software that runs on its smartphones to give businesses a phone with more security. It introduced that software, named Knox, as in the fort, at an international cellphone industry trade show in Barcelona, Spain, this week. Samsung said its new version of Android protected users from malware.

The company hopes the new software makes Samsung smartphones attractive to corporate information technology departments that worry about the theft of sensitive corporate data by hackers. I.T. managers have been among BlackBerry’s most loyal customers because of the security BlackBerry built into its phones and the private communications network it maintains.

Samsung said it teamed up with General Dynamics, a military contractor, to ensure its phones met the strict security standards of government agencies. Samsung executives have said Knox will first appear on a new Galaxy smartphone in the second quarter. That phone is likely to be the Galaxy S IV, which is expected to be introduced at an event in New York on March 14.

The company has also been focusing more on businesses in its advertisements. It ran a series of amusing commercials during the Academy Awards show on Sunday featuring the phones’ handiness in a business.Samsung said it had evidence that it was ready for enterprise. Thousands of its Galaxy smartphones and tablets are already in the hands of American Airlines flight attendants, Dish Network cable technicians and Boston Scientific health care professionals.

By: DocMemory
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