Monday, June 10, 2013
AMD is reportedly planning to join Google's Chromebook supply chain, hoping to penetrate Intel's dominance in the notebook market with better price/performance ratio products, according to market watchers.
Currently, AMD is mainly focusing on Windows platform development, but the company has also started cooperating with Chromebook OEMs to test out the platform, the market watchers said.
At AMD's Computex 2013 conference on June 5, Spencer Pan, managing director of AMD Greater China said that the company has achieved great improvements in terms of managing the DIY channel and cooperating with brand vendors for procurement orders in China. In the future, AMD plans to release new FX series processors, and with first-tier motherboard players' assistance, the company should be able to raise its share in the high-end market, Pan noted.
In addition to government procurement orders, for China, AMD is also partnering with Internet players such as Baidu, Tencent and China Mobile for its ARM-based server products and expects to see significant growth in 2014 server shipments.
Senior vice president and general manager of AMD Global Business Units Lisa Su is also optimistic about AMD's performance for the second half, expecting the company to successfully turn a profit.
For mobile product lines, Su pointed out that AMD currently does not have plans to start handset development and will mainly focus on developing high-end Windows-based tablets with 7-inch or larger displays. The company also has no plans to create a platform for Google's Android for now, Su added.
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