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NEC quits smartphone business


Friday, July 19, 2013

NEC Corp. is calling it quits in the smartphone business, according to a report by Nikkei. NEC's withdrawal goes against an unmistakable upward trend in the global smartphone market.

The Japanese company's withdrawal is a clear defeat for NEC and its place in the global mobile industry where the changing of the guards has been apparent, with Apple and Samsung taking over and a number of Chinese OEMs rising.

The Nikkei report claimed that NEC had been working on a deal with China's Lenovo since late last year to "rebuild the cell phone business under Lenovo's leadership." Their idea was to emulate the successful relationship the two companies have enjoyed in their collaboration in personal computers.

The story said that "NEC requested that Lenovo take a majority stake in development and production subsidiary NEC Casio Mobile Communications Ltd." But the two parties could not reach an agreement.

The Japanese company will apparently remain in the non-smartphone segment. Meanwhile, NEC will reassign the bulk of its NEC Casio employees to other groups, the report said.

While it's not clear whether any of NEC's intellectual properties in the mobile field might be valuable to others, the Nikkei article added that NEC will continue to consider selling off some cell phone-related patents and may revisit the possibility of a business merger if a potential partner is willing to take a majority interest.

With or without NEC, though, Lenovo, which only entered the cell phone market in 2010, has already done well among its Chinese peers in the local market—including Huawei, ZTE, and Coolpad.

In the quarter that ended March 31, Strategy Analytics' data shows that Samsung sold 12.5 million smartphones in China, garnering an 18.5 per cent market share, up 2.2 per cent from the previous quarter. Lenovo, on the other hand, sold 7.9 million smartphones and captured 11.7 per cent market share. Huawei edged Lenovo with a 12 per cent market share, making Lenovo as the second largest local smartphone vendor.

By: DocMemory
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