The hotly-anticipated Apple iTunes Radio will launch in September with advertising from a number of global brands including McDonald’s, Pepsi, Nissan and Procter & Gamble, according to reports. 
 
Deals with the brands range from “the high single-digit millions of dollars to tens of millions of dollars,” according to sources cited by the advertising industry site AdAge.

Audio advertisements will run on the service at a rate of one every 15 minutes or so, with video ads playing roughly every hour, the report said. Advertising will feature across all Apple platforms, including iPhones, iPads, all computers loaded with iTunes, and Apple TV.

The video commercials will play at times when listeners are more likely to be looking at the screen, such as when they are skipping a track or after hitting play.

The current partners will have exclusivity within their respective industries until 2013, but slots will be opened up to other advertisers at the start of next year, with a reported minimum buy-in of one million dollars.

The cost of the individual ads will depend on the size of the screen they are displayed on, with Apple TV spaces costing the most and iPhone slots the least.

By: DocMemory
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