Thursday, August 29, 2013
Sony led rival brands to capture a 37.8% share of the global Ultra HD TV market in the first half of 2013.
LG Electronics ranked second with a 14.2%, as Samsung Electronics took the seventh position with a 4% share.
Powered by strong sales of its 55- and 65-inch models, Sony's Ultra HD TV sales yielded revenues of US$185 million in the first half compared to total global sales of US$490 million in the segment, the data showed.
Sony also plans to roll out mid-range 55- and 65-inch Ultra HD TVs in the second half of 2013, which could bring the prices of 55-inch models to US$4,000 and the 65-inch models to US$5,500, according to industry observers.
To catch up with Sony, Samsung and LG both are expected to launch their own 55- and 65-inch Ultra HD TVs in late third quarter of 2013, with prices ranging US$4,500-6,000, add the observers.
But the race to win the fledging Ultra HD TV market is expected to become keener in 2014 as China-based TV vendors are sure to also enter the segment, flooding the market with an assortment of 39- 50- 55- and 65-inch models, added the sources.
Meanwhile, Sony's total LCD TV shipments are likely to reach 14 million units in 2013, compared to its revised target of 15 million units due to lower than expected demand in emerging market.
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