Imagination Technologies leads the mobile GPU market in the half of 2013, posting a 37.6 per cent market share. However, compared with the same period a year before, Imagination lost market share as proprietary GPU user Qualcomm and IP licensors ARM and Vivante all gained, Jon Peddie Research said. The gains are the more spectacular as Peddie reckons the number of shipments went up by 81 per cent. The market research firm defines personal mobile devices to include smartphones, tablets and handheld game consoles.

Peddie did not provide the absolute number of shipments that it estimated comprised the market in 2013's first quarter, but reckoned that Qualcomm, acknowledged as the leading supplier of application processors for smartphones, is also the leading supplier of proprietary GPUs into the market for personal mobile devices with 32.3 per cent market share. The success of Qualcomm's Snapdragon application processors, which include its own designs of GPUs, meant that it increased market share from 29.3 per cent a year before.

Imagination continues to be successful at the prestige end of the market and does well partly as a result of inclusion in Apple and Samsung application processors. However, there are a number of smaller SoC suppliers that licence in GPUs such as Allwiner, Freescale, Huawei, MediaTek, Rockchip, Wonder Media, and others. These companies have participated in the feature phone market, and some of them have recently entered the smartphone, tablet, and handheld game machine segment, Peddie said. Many of these have made use of ARM CPU and GPU support to get to market, and some are turning to Vivante and Digital Media Professionals (DMP) for cost effective graphics. 

The market is going through a turbulent period, Peddie said, with some companies designing their own GPUs as well as licensing proven designs from licensors. Broadcom and Samsung are in this camp. There has been speculation that Apple would, at some point, develop GPU technology in-house. Others such as Nvidia, having developed GPUs for use in their own SoCs, are now offering to licence the technology out.

One notable absentee from Peddie's ranking is Intel, but if the company should start to gain designs wins for its Atom processor in mobile applications, that could change rapidly. "As a result of the turbulence in the market, we expect market shares to shift dramatically through 2013," Peddie said in the press release.

By: DocMemory
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