Thursday, December 12, 2013
AMD has implemented comprehensive price cuts for its desktop processors, including FM2 socket A4 5300/4000 CPUs, sold in China and North America to counter Intel's reduced-priced Pentium and Celeron models, according to industry sources.
The price cuts, which range up to 30% for some models, are also being implemented to usher in AMD's next-generation Kaveri APUs slated for release in January 2014, the sources indicated.
Thanks to the price reductions, purchases of CPUs in channels have picked up, and AMD has also seen its market share in China ramp up, said the sources, adding that Intel may respond by cutting its CPU prices further.
In response, Intel said it has been its policy to adjust its product prices at different points of time in accordance with planned roadmaps, while ADM declined to comment on market reports.
The Kaveri APUs, which are manufactured on a 28nm process and target performance and mainstream players, will come with 2-4 CPU cores built on a heterogeneous systems architecture (HSA) and are expected to take on Intel's forthcoming Haswell Refresh CPUs, said the sources.
By: DocMemory
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