Friday, February 7, 2014
Prices of 3G and 4G smartphone solutions are likely to drop significantly in the second quarter of 2014 as chipset vendors are expected to adopt more aggressive pricing strategies in order to gain more orders, according to industry sources.
The market for 4G smartphones is entering a period with fast growth as 4G models will begin to proliferate in China starting 2014, and demand for 4G smartphones in other emerging markets will also begin to pick up, said the sources.
The proliferation of 4G smartphones will drive handset vendors to focus on entry-level and mid-range models to grab a large piece of the market, which in turn will also push solution suppliers to focus on the same segment, the sources indicated.
The growing 4G market has attracted Qualcomm, Nvidia, Intel, Marvell Technology, Broadcom, EMP, MediaTek and Spreadtrum Communications to step into the 4G chipset segment, noted the sources.
Some of these chipset suppliers are likely to slash their solution prices in the second quarter when handset vendors are ready to begin production of new models for the second half of 2014, said the sources.
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