Wednesday, March 5, 2014
Yahoo! doesn't want to play nice with Google and Facebook anymore. The result: the competing free content ad networks are set to be booted off the Purple Palace's turf.
The Marissa Mayer-run company plans to halt its users from accessing Yahoo! services, such as Flickr and Fantasy Sports, via Google and Facebook IDs.
The firm said it was doing this to improve the "user experience". But – for those in need of a translation – Yahoo! actually wants to do the same thing as its rivals: slurp up more targeted data to satisfy admen by offering services that are neatly tied to identity credentials.
Yahoo! floated the same conceit regularly bandied around by the likes of Google and Facebook, stating that the move to fade out its foes "will allow us to offer the best personalised experience to everyone".
But one-time Googler Mayer's strategy to try to grab more ad dollars is happening slowly, with Yahoo! declining to say when it will fully shift over to only allowing its own sign-in IDs on all of its services.
By: DocMemory
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