Friday, March 7, 2014
The battle over the digital TV market among semiconductor companies is undergoing a quiet but major transformation, as key players reshuffle and target devices multiply.
First, the players doggedly chasing the DTV and set-top market are no longer traditional TV chip vendors. Instead, mobile (i.e., tablet) SoC vendors have emerged to take the lead.
Second, ARM, accordingly, is putting significant effort into the ecosystem of DTV SoCs, once a domain dominated by MIPS (now acquired by Imagination Technologies).
Third, key players in the DTV field are now Chinese. Western contenders like Intel, Trident, and Zoran abandoned the DTV SoC market a few years ago.
A case in point is Allwinner Technology, a fabless chip company in Zhuahi, China, that specializes in ARM-based apps processors for smartphones and tablets.
Allwinner stepped forward and announced earlier this week that it has joined Linaro as a founding member of the Linaro Digital Home Group. Linaro is a not-for-profit organization, comprising more than 200 engineers, whose mission is to optimize open-source software for the ARM architecture.
By: DocMemory
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