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Price cut at Qualcomm shakes up 4G SOC market


Tuesday, September 16, 2014

Price competition in the 4G solution market in China will heat up soon with Qualcomm unveiling its Snapdragon 210 CPU for entry-level 4G LTE smartphones, according to industry sources.

The release of the Snapdragon 210 will further strengthen Qualcomm's product portfolio in the entry- to mid-range solution segment as well as its leading market position in China, said the sources.

The Snapdragon 210 is expected to be available for US$9 a unit compared to US$15 tagged for comparable models offered by MediaTek, adding more pressure on the Taiwan-based chipset vendor, according to a Chinese-language Liberty Times report.

Marvell Technology has been focusing on niche 4G applications and could become the third-largest 4G solution vendor in China, the sources noted.

Spreadtrum Communications launched a dual-core 4G solution in the third quarter of 2014 and plans to release its first single-chip 4G solution in late 2014 or early 2015, the sources indicated.

The continual roll-outs of new 4G chips will also facilitate price reductions in the solution segment, added the sources.

By: DocMemory
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