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India PC market grew


Thursday, December 11, 2014

According to the latest report from the International Data Corp. (IDC), the overall India PC shipment for 3Q14 reached 2.67 million units with a QoQ growth of 5.8 per cent over 2Q14 and YoY drop of 16.9 per cent over 3Q13.

Commercial PC market in 3Q14 recorded 1.29 million units; with 4.7 per cent decline QoQ. Business confidence post elections have shot up considerably and a slew of policy measures announced by the government has further provided an impetus to the overall growth in Q3.

The overall consumer PC market recorded 1.37 million units, a QoQ growth of 18.1 per cent over 2Q14. "Uptake of affordable PC segment (sub-$400 portable PCs) along with seasonal demand owing to festive season resulted in a sharp improvement in Q3," said Manish Yadav, market analyst, client devices, IDC India.

The top 3 PC vendors according to IDC are HP, Dell and Lenovo.

The market research firm stated that HP retained its top spot with a market share of 25.5 per cent in the India PC market. Vendor market share declined by 8.2 per cent QoQ over 2Q14. The drop in share was primarily on account of fewer shipments fulfilled towards the special project i.e. ELCOT in Q3. On the consumer business, HP pre-empted demand and rolled out early campaigns and partner programs that led to their growth. This was further fuelled by their success on entry level segment well supported through Bing SKUs.

Dell maintained the 2nd spot in the India PC market. The vendor did witness strong demand by virtue of its channel expansion and improved partner engagement measures that continues to drive their business in CY 2014. Also, introduction of additional products on AMD platform provided further traction to their overall consumer business.

Lenovo took the third spot with 16.5 per cent market share in the quarter. They've recorded substantial growth in their consumer notebook business. Enterprise business within commercial segment continues to be their forte and recent changes in the overall demand situation should augur well for them in the subsequent quarters.

By: DocMemory
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