The global DRAM market will register sequential growth in the second quarter of 2015, buoyed by the rising penetration rate for Ultra HD TVs and set-top boxes (STBs), as well as demand created by car electronics applications, according to Nanya Technology president Charles Kau.

Kau noted that Nanya is looking to enter commercial production of DRAM chips manufactured using 20nm process technology.

DRAM demand has been affected by disappointing PC sales in the first quarter of 2015, said Nanya senior VP Lee Pei-ying, adding that pricing for the memory is also falling. However, prices are expected to rise gradually pace in April, May and June, as a result of better market conditions, Lee indicated.

In addition, the availability of new wearable products, and growth of the car electronics, consumer electronics and IoT (Internet of Things) markets will buoy demand for memory chips, Lee continued.

For smartphones, Apple and other vendors like Samsung and Xiaomi are expected to upgrade their new models with 2GB and 3GB of RAM, Lee said. Growth in DRAM content per smartphone will stimulate further demand for mobile DRAM memory, Lee believes.

The remarks were made at a recent Nanya event. Nanya is looking to draw new funds from potential investors in the second half of 2015.

By: DocMemory
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