EM Microelectronic has unleashed what it boasts as the world's first RFID circuit featuring a UHF EPC Gen2V2 RF and an NFC Type 2 interface. The EM4423 enables manufacturers and brands to leverage the Electronic Product Code (EPC) functionality for retail logistics and inventory control, while allowing them to communicate directly with the consumer for marketing and advertising, product authenticity, and product registration on a per-item level, detailed the company.

With common rewritable memory areas, a common unique identifier (UID) and value-added privacy and security features, the EM4423 also simplifies adoption of EPC inventory control procedures by smaller retailers who are not willing or able to make the substantial investment required for specialised RFID equipment and software, stated the company. Similar functionality can be achieved through the use of mobile devices, such as smartphones and tablets and applications.

By: DocMemory
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