It turns out that iPhone 6 sales are missing the mark with one group of consumers. According to a Business Insider report, Apple customers are not the main buyers of the iPhone 6. Rather, all the non-Apple customers are.

Apple normally sells a lot of phones right after a new phone launch. Those sales then tend to die off a few months later as the Apple customer base is fully penetrated. This time around though, that hasn’t happened:

•Only 20 percent of the existing iPhone user base has upgraded to iPhone 6 and 6 Plus.
•About 50 percent of iPhone 6 / 6 Plus customers are first-time iPhone users who switched from other brands, mostly Android.
A note from UBS analyst Steven Milunovich on Monday says iPhone retains about 80 percent of its customers through each sales cycle:

Apple's retention rate has dropped a bit from 84 percent to 78 percent. We will watch this but are not too concerned, because Apple is seeing increased switching away from competitors and is the only vendor that can expect a net inflow of customers. About one-third of switchers are coming from Samsung.

By: DocMemory
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