Thursday, July 2, 2015
Samsung Electronics may ramp up the supply of standard parts and components, including OLED panels, DRAM and flash chips at more competitive prices starting the third quarter as inventory levels of these products have piled up due to its tumbling share in the global smartphone market, according to sources at Taiwan's IC supply chain.
Samsung has recently allocated nearly half of its OLED panel production capacity to producing related displays for China-based smartphone vendors, indicated the sources.
In recent years, Samsung has continued ramping up its production of memory chips and display products for its own production of smartphones, tablets and other mobile devices, and therefore has been reluctant to release these parts into the channel market, said the sources.
However, the declining market share has resulted in a build-up of inventories at Samsung, prompting the vendor to liquidate some key parts and components.
In addition to selling parts and components at more competitive prices, Samsung's OEM wafer foundry business has also staged a rebound recently, revealed the sources.
The Korea-based vendor is also expected to accelerate the development of advanced microelectronics manufacture process in order to win back Apple's CPU orders, commented the sources.
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