Freescale Semiconductor has recently bought CogniVue Corp., an image cognition IP developer based in Ottawa, Canada, which in the last four years has played a significant role in Freescale's advanced driver assistance system SoC solutions as a key vision IP partner.

By bringing CogniVue's IP and its development team in-house, Freescale hopes to lead the safety-critical ADAS and eventually autonomous car market with its own IP, developed from the very start as "automotive qualified."

Davide Santo, Freescale's safety and chassis segment manager based in Munich, explained that safety can't be an afterthought. He stated that the acquisition of CogniVue affords Freescale the opportunity to develop vision IP "that's designed in lockstep with Freescale's automotive safety requirement knowledge." This will "ease our internal work," and "our integration of safety-critical hardware and software," he added.

Freescale declined to disclose either how much it spent for the acquisition or how big a workforce the company is getting from CogniVue. Freescale, however, said CogniVue's team will be easily integrated into Freescale's automotive MCU group.

The company also stressed that the CogniVue acquisition isn't about investing in revenue but rather investing in R&D.

By: DocMemory
Copyright © 2023 CST, Inc. All Rights Reserved