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Micron claims PC memory market is stabilizing


Thursday, September 17, 2015

At the Citi 2015 Global Technology Conference last week, leading memory products manufacturer Micron Technology admitted to seeing signs of stability in the PC market, with reductions in inventory throughout the network and the channel. This could give some breathing room for the company, which has seen a steep decline in its valuation since the start of 2015. Year to date, Micron’s stock is down more than 50%. Weaker-than-expected PC sales, adverse currency headwinds, and Micron’s guidance that its DRAM and NAND output (or “bit”) growth will lag that of the market in calendar year 2015, are some of the key factors that have contributed to the weak investor sentiment around the company.

PC’s account for almost 30% of Micron’s DRAM business, which in turn accounts for over 60% of the company’s revenue and more than 50% of its valuation.

We believe that Micron’s long-term growth potential remains intact. While the short term variability in the PC market can dampen growth, the fact that the company is focusing on increasing its exposure to other emerging DRAM segments is encouraging. Also, Micron has a large manufacturing base and the capability to shift production easily between end-markets, giving it the ability to conveniently shift its output based on end market demand in a short span of time.

Our price estimate of $24 for Micron is at a significant premium to the current market price.

In 2000, PCs accounted for almost 70% of the overall DRAM industry bit demand. However, the industry has seen significant diversification of demand in the last few years, and a higher portion of DRAM demand now comes from a variety of applications, including mobile handsets and automotive, industrial, and networking applications. Currently, approximately 30% of industry DRAM demand comes from PCs (client in the accompanying diagram), while mobile devices and servers (enterprise) together account for more than 50% of the demand.

In line with the industry profile, about 30% of Micron’s DRAM business is focused on PCs, 25% on mobile applications, 20% on servers (enterprise & cloud data center servers), and the remaining on networking, automotive and industrial applications. The proportion of PC DRAM to total DRAM is expected to decline in the future, as the DRAM demand for mobile devices and servers increases. However, Micron believes that for at-least the next three to five years, PCs will be a significant source of demand for its DRAM business. Thus, any adverse development in the PC market will have a direct impact on Micron’s business. The weaker than expected PC demand and the impact it had on DRAM pricing has had an adverse impact on Micron’s earnings over the last two quarters.

Micron claims that it has started seeing signs of stabilization in PC demand and DRAM spot pricing. However, whether or not the worst is behind us is too soon to determine, according to the company. Many industry experts are of the view that PC sales bottomed in Q2 2015. Most believe the launch of Windows 10 in late July and the roll-out of Intel INTC +0.13%’s Skylake CPU lineup will spur PC demand in the coming months. Additionally, Micron believes that the PC content growth over the course of next two to three years might increase by a mid- to upper single-digit range.

By: DocMemory
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