Apple CEO Tim Cook this week fueled speculation that the tech giant could enter the virtual reality market during the company's quarterly earnings report.

The Verge reports that Cook — who was responding to a question about virtual reality during the conference call — said that the technology could have broad implications.

"I don't think it's a niche," Cook said. "It's really cool and has some interesting applications."

Other tech companies are already heavily involved in virtual reality, including Facebook-owned Oculus, which is set to ship its virtual reality headset in a matter of weeks.

Apple hasn't made any public forays into virtual reality, although a recent job listing suggested that could change.

The tech giant reported record profits in the latest quarter but indicated that sales of the iPhone slowed. Apple is now forecasting a revenue decline that would be its first in more than 10 years.

By: DocMemory
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